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The 1UP SEO Team
Welcome, we are 1UP SEO!
It's a fact if your website is not at the top of the search results for related keywords, then you are losing business to your competitors that rank higher than you.
When it comes to marketing and driving new customers to your business, the internet and smartphones have changed everything. People now use local online searches to find businesses in their area. If you take advantage of this, you will be struggling to catch up.
We can help you get your website ranked at the top of Google, and be optimized to look great on smartphones. Our motto is 'your marketing dollars should return you more money than you put in.' We truly believe this and want to help you 1UP The Competition! To get started, you can request a free consultation by filling out our discovery form and then we will give you an honest assessment of the changes that we could make to improve your business.
Search engine optimization is the leading digital marketing strategy that businesses and online retailers can use to build online exposure and visibility that lead to sales and new customers. However, this is not an easy task, and the process involves optimizing your website with algorithms that popular search engines such as Google, Bing and Yahoo use to rank or list sites on the results page. Search engine algorithms do not remain the same as they continue to change based on how the web evolves. Since the internet is constantly growing and changing, businesses need to evolve and update their online brands with the latest trends.
Four SEO Strategies That Can Help Improve Your Website Ranking
Search engine optimization is a way to help websites generate more targeted traffic. However, even after generating a steady flow of visits to your website, it is necessary to continually update your site to maintain its ranking. Besides the basics of developing an effective SEO strategy, which includes keyword research, optimizing Meta tags, content marketing, social media marketing and backlinking, here are other SEO strategies that are critical to staying on page one.
1. Develop An Effective Content Marketing Strategy.
Every online brand should develop a content strategy that focuses on the primary keywords for their business. Therefore, you might want to create content such as research reports, blog posts, webinars, videos, and whitepapers so that visitors have a platform to link to. Moreover, you also need to understand that the content you develop can rank on its own especially if what you publish gets shared on social media or linked to by other websites.
You might also want to optimize your site with high-quality links and anchor text to help achieve high domain authority, which can translate into better or higher ranking for all your web content. Furthermore, make sure that you keep your website active by publishing new content regularly. Posting new content on your site also improves the ranking of your domain as a whole.
2. Optimize Your Site For Mobile Users.
Mobile browsing has surpassed the use of desktops. More people are looking for products and services using their mobile devices since they find it to be more convenient. Because of this reason Google introduced a new update known as Mobilegeddon used to analyze rankings of websites, that are mobile optimized on Google search listings. Web sites that are not mobile-optimized have lost a significant amount of rankings, which is why it is advisable that you develop a mobile version of your domain.
This year, make sure that your website is mobile friendly. Popular search engines such as Google accept two options for a mobile site. These options are responsive design and setting up your website on a mobile subdomain, which is also known as dynamic serving. Moreover, some search engines also rank sites higher for applying SEO for their applications. Therefore, you might want to implement application SEO if have an app that is part of your website.
3. Generate Backlinks To Your Domain And Pages
One great way to acquire powerful backlinks is by having an influencer or a reliable content marketing strategy for your website. Another way you can generate powerful backlinks is by looking for new ways to get clients to link back to you. The most convenient ways are writing for popular publications, recommending your content to other influencers, or by doing industry interviews.
If you are do not have the skills to do this, you can hire an SEO company that is experienced and possess strong digital public relations. Once you have generated powerful backlinks, use advanced tools such as Majestic SEO to find out which clients are linking to your competitors. After identifying the links to your competitor’s domain, analyze the links and learn how they managed to acquire them. You can use this information to implement a similar or better strategy for your site.
4. Move Your Domain To HTTPS For Better Security And Ranking
It is recommended that you move your site to HTTPS by using an SSL certificate if you want your website to be more secure. Popular search engines such as Google are encouraging all website to increase their security, which is why they are giving a ranking boost to domains that use SSL certificates. That is why most websites are now transferring to HTTPs, and it is advisable that you do the same if you have not yet implemented this new rule.
Search engine optimization has proved to be favorable by generating significant returns on investment compared to other forms of advertising. However, SEO strategies continue to changes with time which is why it is important that you keep up with the latest search engines marketing strategies. By doing this, you will be able to secure your websites rankings and generate more traffic that can be converted into sales.
If you are looking to get started with SEO for your website, we provide services in Omaha Nebraska, Jackson Hole Wyoming, Salt Lake City Utah, Denver Colorado, along with many other areas.